Post Event Analysis – Ryder Cup 2025

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An analysis of the recent 2025 Ryder Cup, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

In the UK, 5 million viewers in total watched the three-day event on Sky Sports. Key broadcasters for the 2025 Ryder Cup included Sky, BBC Sport, and NBC.​ NBC have retained broadcast rights of the Ryder Cup in the US since 1991.​ The tournament showed contrasting TV viewership on either side of the Atlantic; In the US, the final round bought in the lowest viewership number in 25 years for NBC, whilst Sky’s audience in the UK broke the previous Ryder Cup record set in 2012.

The 2025 Ryder Cup generated an estimated $24.18 million in sponsorship revenue. The three largest sponsors in terms of value were with DP World, SAP, and BMW.​ SAP was the only new Worldwide Partner of the Ryder Cup this year.​ Team U.S. named Swag Golf as the official bag supplier for the 2025 Ryder Cup, while Team Europe did no agree any new sponsorship partners ahead of the 2025 edition.​

Almost 250,000 fans attended the tournament across the practice and match days. Tickets for Friday, Saturday, and Sunday were the most expensive single-day Ryder Cup tickets in history, priced at $750 each.​ Practice-day tickets were lower—approximately $255 for Tuesday and Wednesday and $424 for Thursday.​ The event was marred by controversy over spectator conduct at Bethpage Black, including excessive and personal abuse directed at players.​

Scope

This report provides an overview of the recent 2025 Ryder Cup, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing.

Key Highlights

A detailed overview of the key facts and events which took place in Rome, Italy. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer, and well as looking into the sponsorship portfolios of the 2023 Ryder Cup.

Reasons to Buy

For those wanting an in-depth analysis of the 2025 Ryder Cup, in the sense of both business and popularity.

Sugarlands Distilling Company
Gosling's Rum
Blade Urban Air Mobility
William Hill Estate Winery
Michelob Ultra
Crypto.com
Tito's Handmade Vodka
DraftKings
Weatherman
American Airlines
Swag Golf
Airshare
Titleist
Glenmuir
Patina Restaurant Group
Northwell Health
T-Mobile
SeatGeek
Elijah Craig
Whoop
Enterprise Mobility
Club Car
PRG Golf
Hewlett Packard Enterprise
Loro Piana
UPS
New Era
Toro
Moet & Chandon
Ralph Lauren
Motorola Solutions
PepsiCo
Capgemini
Rolex
Aon
Citi
BMW
SAP
DP World

Table of Contents

1. Event Introduction

– Executive Summary

– Introduction

2. Media Landscape

– Ryder Cup 2025 Key Broadcasters and Viewership

– Ryder Cup 2025 Broadcasters Across the World

3. Sponsorship Landscape

– Ryder Cup 2025 Sponsorship Portfolio

– Ryder Cup 2025 Sponsorship Breakdown

4. Prize Money

– Ryder Cup 2025 Prize Money Breakdown

5. Attendance & Ticketing

– Ryder Cup 2025 Attendance and Ticketing Breakdown

6. Appendix

– Sources

Table

Slide 6- Table showing the players for both the Europe Team and U.S. Team.

Slide 8: Table showing the broadcast breakdown of the 2023 Ryder Cup.

Slide 17: A table showing the Premium experience packages ticket price per person.

Figures

Slide 6: Graph showing a breakdown of the total individual points for the top 10 best performing players during the 2023 Ryder Cup.

Slide 12: Graph showing a breakdown of the annual sponsorship deal values of the 2023 Ryder Cup.

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