Winners and Losers in the Global Apparel Market, 2025
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The 2025 Winners and Losers in the Global Apparel Market report includes analysis of the performance of the key global apparel players, with 2025 market share estimates for the top 20 brands.
Shein is expected to win the most share in 2025 as its low prices and speed-to-market entice consumers away from competitors like H&M and Primark, however, US sales will be particularly challenging for it due to the closure of the de minimis exemption. UNIQLO will be the second biggest winner thanks to international expansion and its quality products offering strong value for money. Zara’s upward trajectory is expected to finally come to a halt in 2025, as shoppers steer away from or turn to cheaper players for trend-led designs.
Scope
Fast fashion brands continue to thrive. Sportswear specialists focusing on lifestyle credentials come out on top. Luxury players hit by a slowdown among aspirational shoppers. Global brands with American heritage struggle with international desirability.
Key Highlights
Fast fashion brands continue to thrive.
Brands offering quality at value prices are suceeding
Luxury players hit by slowdown among aspirational shoppers.
Global brands with American heritage struggle with international desirability.
Versatile sportswear brands are stealing share from those with lower style credentials
Tariffs force brands to raise prices in the US
Reasons to Buy
Understand which are the winning and losing players in the global apparel market.
Access estimates of 2024 market shares for the top 20 global apparel brands.
Adidas
Shein
Zara
UNIQLO
H&M
Louis Vuitton
Skechers
New Balance
Hermes
Puma
Primark
Lululemon
Chanel
Levi's
Target
Jordan
Decathlon
Old Navy
Gucci
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