Ski Travel: Case Study
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This case study looks at the increasing interest behind ski tourism. It discusses the concept of ski tourism and the role of travel industry and tourism bodies. The case study also discusses the challenges facing ski tourism and the impacts it may have as well as the potential opportunities associated with it. Finally, this case study looks at insight of ski tourism consumers and explores key trends of ski tourism around the world.
Scope
This case study looks at global ski travel industry and its market trend trends, key destinations, opporunities and challenges
Key Highlights
The affordability of a ski vacation is a critical component that sets it apart from other types of vacations, as ski travel is costly and frequently requires the purchase or rental of equipment. Furthermore, ski resorts are typically quite far away from airports and this may generate extra cost in the form of transportation.
As per the GlobalData consumer survey Q3 2021, adventure holidays are mostly preferred by Gen Y (Millennials), with 57.61% (3,471) of overall respondents saying they typically take this type of holiday, followed by Gen X with 22.32% of respondents.
In order to overcome climate impact, the majority of ski resorts are focusing on the Sustainable Slopes initiative, which encourages ski resorts to put collaboration above competitors and implement sustainability in all their activities. Educating staff and visitors about sustainability is helping many ski resorts shift their focus towards creating more sustainable offerings.
The rise in energy costs will have an effect on the ski tourism sector since it will raise customer prices, which will lower the number of participants.
Reasons to Buy
Gain an understanding of Ski Tourism.
Recognize the range of the potential challenges and associated opportunities around Ski Tourism.
Gain an understanding of Ski Tourism consumers motivations and role of media.
Gain an understanding of the role of tourism bodies and the Government.
Table of Contents
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