LONDON, 17 November 2025 – GlobalData, the trusted intelligence and productivity partner, has unveiled a refreshed brand identity, brought to life through a redesigned website, and evolved platform experience. The move signals the company’s evolution from a data and research provider to an enterprise intelligence partner serving the world’s most successful organizations.
Building on a period of rapid expansion
Over the past few years, GlobalData has undergone rapid expansion through strategic acquisitions and significant investment in purpose-built AI, expansion of proprietary data, and development of human expertise. Its refreshed identity marks this evolution and the growing need among leaders for faster, more connected intelligence that turns uncertainty into opportunity.
“Our brand needed to evolve to reflect the company we have become,” said Olivia Longson, Growth Marketing Director at GlobalData. “Organizations do not just need more information. They need clarity. We help leaders cut through the noise, uncover hidden opportunities, and deliver the results that matter.”
More than 4,000 organizations, including 70% of the FTSE 100 and 60% of Fortune 100 companies, now use GlobalData’s platform to make critical decisions with confidence. The company’s recent innovations include an award-winning Sales Intelligence solution, and agentic workflows that bring together unique data, AI, and human expertise to help users surface insights and move from understanding to action.
A modern brand for a new era
The refreshed brand identity captures the company’s shift towards clarity, simplicity, and connected intelligence.
- Logo: A modernized interpretation of the GlobalData mark that reflects progress and clarity.
- Color palette: Refined tones anchored by hyper blue and cream, for a clearer, confident, and contemporary visual language.
- Typography and imagery: Clean, human-centered design that makes intelligence more accessible.
- Voice: A refreshed, human-focused brand voice grounded in trusted expertise.
- Website and platform: A redesigned experience that is faster and makes finding insights effortless.
Why it matters
As business leaders face increasing uncertainty, the demand for intelligence that is both trusted and actionable continues to grow. The GlobalData platform combines proprietary data, purpose-built AI, and human expertise to help organizations move from complexity to clarity.
“GlobalData has always stood for trusted intelligence,” said Bina Patel, Chief of Staff at GlobalData. “This refresh is a commitment to the next generation of that promise. We are helping every client make decisions that matter with greater speed and confidence.”
Looking ahead
The new identity sets the stage for GlobalData’s continued investment in AI and agentic workflows that connect data, context, and action in one unified platform.
And the shift towards platform consumption through highly tailored workflow and custom solutions that help every professional reach productivity through personalized insights.
The company’s vision is to be the single decision engine for organizations by delivering the intelligence to transform uncertainty into opportunity.
