GlobalData, a leading data, insight, and technology company, has announced its acquisition of Stylus, the global trend forecaster, to bolster its consumer innovation intelligence offering and increase its ability to help brands create products, predict change, and make more informed business decisions.
Founded in 2009 on a foundation of cross-industry trend forecasting and innovation strategy, Stylus is built on the firm belief that to meaningfully innovate, consumer-facing businesses must understand trends beyond their own sector. A premise that will benefit massively from the vast coverage of intelligence and proprietary data that GlobalData holds across all major industries. Headquartered in London, Stylus’s value proposition comprises the same unique formula of market intelligence combined with human insight as GlobalData, but also brings decades of trend forecasting experience and deep creative expertise into the Group.
Already trusted by over 600 of the world’s leading brands, agencies, and businesses, Stylus delivers validated, consumer-first, cross-industry trend analysis and digestible, actionable insights, alongside visual inspiration through its membership solutions. Paired with bespoke research deep dives through Stylus Advisory and support from their unparalleled Member Success team, Stylus has a well-rounded business model that complements the GlobalData offering.
Supercharging consumer intelligence
Further to GlobalData’s recent acquisition of Ai Palette, the AI-powered consumer insights platform, the Group, with Stylus, is now well positioned to outpace its competitors with a powerful and differentiated offering.
By joining forces with GlobalData, Stylus is expanding its reach and capabilities with extensive resources, regional scale, data and AI powered technology that will strengthen its ability to deliver deeper insights, more advanced analysis, and tailored solutions. This will include providing members with access to:
- Consumer trends analysis, brand scorecards, and consumer sentiment using insights from Ai Palette
- Quarterly consumer surveys on international consumer lifestyle trends and spending priorities
- Insights on consumer brands’ online advertising strategies as well as cross-industry product launches
Max Worth, previously Managing Director of Stylus, says: “This week’s announcement marks a pivotal moment and the start of an exciting new era for Stylus. I’m incredibly proud of what the team have achieved and built over the past 15 years. Stylus has played a critical role in redefining the trends landscape – shifting the industry from narrow silos to a dynamic, cross-sector powerhouse. And now, with GlobalData, I believe we will be uniquely positioned to bring in a new era of trends intelligence.”
Mike Danson, CEO of GlobalData, comments: “This acquisition represents a strengthening of GlobalData’s consumer innovation intelligence solution by combining our proprietary data and AI platform with Stylus’s leading insights on consumer trends as well as leveraging the technology capability of our recent Ai Palette acquisition.”
This critical addition to GlobalData’s expanding Innovation Intelligence portfolio demonstrates their commitment to delivering excellence to clients whilst also developing trusted strategic partnerships built on sustainable and substantial growth.
The acquisition, which was completed on 08 July 2025, is part of GlobalData’s ongoing commitment to shaping the future of information services with next-generation intelligence solutions.
