LaLiga, the top-flight soccer league in Spain, has secured 28 partnerships with 27 different brands for the2025/26 season. The league has eight new sponsorship agreements for the season, including Volkswagen, Airbnb and Remitly. Barcelona ranks at the top in terms of sponsorship revenue, with a portfolio valued at an estimated $355.73 million for the 2025/26 season. Overall, the football league is estimated to generate $157.07 million in sponsorship revenue for the 2025/26 season, reveals GlobalData, a leading data and analytics company.
GlobalData’ s latest report, “Business of LaLiga 2025/26”, reveals that the most significant sponsorship for the 2025/26 season is the league’s title sponsorship with EA Sports. Thi multi-year agreement, effective from the 2023/24 season, designates the Electronic Arts’ EA Sports as the title sponsor for all LaLiga competitions. The domestic media revenue for the 2025/26 LaLiga season is $1.12 billion. Barcelona could potentially generate an estimated €91,770,000 ($106,592,850) in ticket revenue throughout the season.
Olivia Snooks, Sport Analyst at GlobalData, comments: “The league has two separate partnership agreements with EA Sports: one is a title sponsorship and the other names the video game developer as the league’s principal sponsor. Given LaLiga’s position across various markets, including Latin America and the US, the partnerships offer EA Sports an opportunity to expand its reach.”
Telecom operator Telefonica and OTT platform DAZN acquired the rights in Spain and Andorra to Spanish soccer’s LaLiga. The five-year deal, which is set to cover the 2022-23 to 2026-27 period, sees Telefonica’s pay-television operator Movistar broadcast five matches per matchday plus three full matchdays, while DAZN will air five games per matchday. LaLiga’s domestic media rights are valued at approximately €990 million (about $1.12 billion) annually. This converted figure will vary depending on exchange rate. This valuation places LaLiga below both the Bundesliga and English Premier League (EPL).
Snooks continues: “Despite having globally recognized clubs like Barcelona and Real Madrid, LaLiga’s overall media rights value is constrained by several factors. The league’s depth and competitiveness is often criticized, with dominance from a few clubs, primarily Barcelona and Real Madrid. Also, the collective selling of media rights, implemented in 2015 to enhance revenue, has not yet matched the success seen in the EPL.”
Some of Barcelona’s most significant deals include Nike, Spotify, and Estrella Damm, with the kit supplier deal with Nike accounting for almost 37% the club’s total sponsorship revenue for the season. Real Madrid closely trails Barcelona in estimated sponsorship revenue for the 2025/26 season, with an anticipated increase of $15.57 million over the 2024/25 season.
Snooks concludes: “The teams with the largest sponsorship revenue do not reflect the teams with the largest sponsorship portfolios in terms of volume of deals. Real Sociedad holds the most extensive sponsorship portfolio in deal volume among the 20 LaLiga teams for the 2025/26 season, with 91 deals, while Barcelona has 41 deals. Real Sociedad has chosen to prioritize a diverse and engaged base of smaller, local sponsors rather than a few large, high-value deals. This strategy is likely due to the club’s strong connection with the Basque country and its commitment to sustainability.”
