MotoGP, the highest class of professional motorcycle racing, boasts an active sponsorship portfolio of 23 partners. The motorcycling series’ sponsorship appeal is heavily linked to endemic partners, as automotive brands are the most active sponsoring industry. Estimated to be worth a combined in annual sponsorship revenue of $50 million in 2025, its partnerships are split into six main partners and 17 official suppliers, reveals GlobalData, a leading data and analytics company.

GlobalData’s report, “The Business of MotoGP 2025”, reveals that the series also benefits from additional Grand Prix title naming rights partnerships, for which 21 of its 22 races in 2025 boast a partner. This has seen 15 brands sign such an agreement, representing an additional $21 million in revenue this season.

Jake Kemp, Senior Sport Analyst at GlobalData, comments: “MotoGP’s sponsorship appeal remains largely linked to endemic partners, which highlights its current limited commercial appeal. The series’ recent acquisition by Liberty Media will see the series start to explore new global markets and strategize about broadening its appeal beyond brands in the automotive industry.”

The new ownership by Liberty Media will look to emulate the success it has had in recent years with Formula One, which has continued to grow on the back of the group’s efforts, growing its global appeal substantially since the release of its behind-the-scenes docuseries, Drive to Survive.

Kemp continues: “The blueprint for Liberty Media with MotoGP will be different to that it took with Formula One. The group cannot repeat its same actions and expect the same results. MotoGP has already tried and ultimately failed with its own behind the scenes docuseries, something which drastically boosted the overall popularity of Formula One. It will however look to expand in new global markets, with the US an obvious market for greater expansion, somewhere which has been a huge target for Formula One.”

MotoGP, only five seasons ago, boasted a larger social media following than Formula One, but it has since been drastically overtaken. The combined online reach of MotoGP is linked to over 22 million fewer fans than Formula One in 2025, as shown by GlobalData’s Business of Formula One 2025 and Business of MotoGP 2025 reports. This reach and global appeal are also exemplified in their respective efforts in the commercial market. MotoGP teams are linked to an average sponsorship value of $21.7 million in 2025, significantly down on the $190.8 million average sponsorship income in 2025.

Kemp concludes: “MotoGP will struggle to enjoy the same level of success that Formula One experienced after its takeover by Liberty Media, but the acquisition appears a step in the right direction to boost its overall commercial growth. The series needs to expand its presence in new markets and focus on building its sponsorship portfolio beyond endemic partners to drive greater revenue and make its profile more appealing to new fans and prospective partners.”