Indian Fever, an American professional basketball team, is set to generate $19.71 million in annual revenue for the 2025 season of the Women’s National Basketball Association (WNBA) league. The revenue from its 32-brand sponsorship portfolio includes leading high-value deals for its patch and front-of-shirt rights this season. The team is estimated to earn at least 50% more than the sponsorship revenue of any other WNBA team in 2025, reveals GlobalData, a leading data and analytics company.

GlobalData’s latest report, “The Business of Women’s National Basketball Association (WNBA) 2025”, reveals that Indiana Fever secured the largest annual valued deals for its on-kit branding this season. Its patch deal with Eli Lilly ($5.68 million a season) and front-of-shirt deal with Salesforce ($3.05 million a season) are worth close to 50% more than any other equivalent team deal signed this season. The Indiana-based team is experiencing an increase in its commercial appeal as it capitalizes on the growing appeal of the league and its superstar player, Caitlin Clark.

Jake Kemp, Senior Sport Analyst at GlobalData, comments: “The WNBA is enjoying a substantial increase in popular interest at present, which is having a positive impact on its associated commercial activities. Much of this increase in interest in the league comes from the emergence of charismatic and popular stars, who are engaging fans. Most notably, this is being seen by Indiana Fever with Caitlin Clark.”

Clark has taken the league by storm since being drafted by the Fever in 2024. Since her arrival, she has become a 2x WNBA All-Star, signed multiple big-brand endorsements with the likes of Nike, Gatorade and State Farm. In just her second season, she has become the face of women’s basketball, as highlighted by her being named TIME Magazine’s Athlete of the Year in 2024.

Kemp continues: “Clark is young and talented and has built her profile on the back of a successful college career which built anticipation even before her arrival in the WNBA. The WNBA has struggled to break into popular the popular mainstream consensus but is now finally breaking through thanks for to Clark. Her status is bringing more eyeballs to the sport, and with more people wanting to see Clark, they are going to more Fever games than ever before.”

The Fever comfortably attracted the highest average regular season attendance in 2024, at 17,036. The team’s commercial appeal is built around Clark, with more national broadcasts now featuring Clark and her Fever teammates. With more national exposure, there is a greater commercial interest in the Fever and the league more widely.

Over the past 12 months, Indiana Fever has announced a number of high-profile deals with leading brands including Adobe, Chase, Rakuten and United Airlines. Bigger brands are now starting to understand the value of women’s professional basketball, and this is enhancing its commercial market.

Kemp concludes: “Indiana Fever will enjoy greater success on the court, but the impact of Clark’s arrival in a Fever shirt will have far greater value to the organization in the coming years.”