GlobalData
GlobalData

Travel & Tourism

Getting you from data to decision. Trusted by leading brands, travel companies, tourism providers, and hotel management companies.

Connected intelligence platform

Gain a 360° view of the travel and tourism sector with access to data and expert analysis that helps you identify emerging trends, disruptive technology and market drivers shaping the industry.

Unique data

Over 290 proprietary datasets built on primary research and in-house methodologies

Human expertise

Validated and analyzed by over 2,000 experts and travel and tourism market specialists

Powerful AI

Enhanced by predictive analytics and machine learning tools within an advanced AI engine

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Tourism construction projects

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Countries

1 million+

City indicators

1 k+

Macroeconomic indicators

Sector expertise

Industry intelligence

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Identify growth opportunities

Benchmark source markets to understand tourism potential. Analyze key tourism metrics and understand how destination characteristics influence visitation and spending.

Stay ahead of the competition

Identify potential partners for company expansion and growth and analyze the competitive landscape.

Change consumer trends

Align products to the right market, with the right message and though the right channel. Understand customer requirements to refine strategies and de-risk market entry strategies.

Identify opportunities & validate investment decisions

Track travel & tourism related project builds globally, and access full profiles covering timelines, project scope, and key contacts across multiple verticals; accommodation, transport, leisure and entertainment.

Platform

One subscription.
Endless value.

Access the data, tools, and insights to power every decision with one digital subscription. With flexibility built in, it feels like it was made just for you. 

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Intuitive interface

Surface the insights that matter to you, at speed, with precision search.
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Configurable tools

Tailored insight delivery in dashboards and tools that work for you.
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Vast content library

Access corporate, market, and financial data – in your preferred format.
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Predictive analytics

Forecast market performance and identify trends before they happen.
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Data visualizations

Turn insights into presentation-ready graphics, perfect for storytelling.

Meet Ava, your AI research analyst

Finding answers shouldn’t feel like finding a needle in a haystack. Go from searching to acting on insight.

Powered agentic AI, Ava delivers trusted, personalized insights from within your subscription.

As your active partner, Ava orchestrates tools, triggers workflows, automates tasks, and produces business-ready outputs.

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Powerful solutions, built for you

Maximize impact with the depth and breadth of our industry-specific intelligence combined with a solution tailored to your role and workflow

Insights

Your content universe

Reports

Get instant access to industry deep dives and company profiles, packaged to fit with your requirements.

Webinars

Get unique insights directly from our analysts and experts with past and upcoming briefings.

"As a hotel company operating in the ultra-luxury space, we like to keep our fingers firmly on the pulse of important tourism related statistics and changing travel trends. We mainly use tourism related research from GlobalData’s platform to assess markets in which we currently operate in or use the research to support our business case while assessing new markets for our future portfolio."

Global Hotel Operator

Director
"GlobalData can provide a good base for tourism reports covering different countries; we count on the city profile reports to familiarize ourselves with different cities for better market understanding. ​We count on the tourism dashboards to learn about topics like the expenditure behaviors of travellers in different countries."

Leading Hotel Operator

Development Director

Ready to explore the platform?