GlobalData
GlobalData

Sport

Ryder Cup 2025 signals new economics of premium global sports events, reveals GlobalData

Ryder Cup 2025 highlighted how premium global sporting events are reshaping their commercial models, combining record ticket pricing with experiential value, stable top-tier sponsorships, and sharply contrasting broadcast outcomes across markets. The tournament underscored the growing importance of fan experience, brand alignment, and regional viewership dynamics in determining returns for rights holders, sponsors, and broadcasters […]
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Soccer tightens grip on automotive sponsorship across EMEA, reveals GlobalData

Soccer is consolidating its position as the automotive sector’s most powerful sponsorship platform across EMEA, combining unmatched audience scale with premium visibility assets. From domestic leagues to continental tournaments, brands are prioritising football to balance mass reach, performance storytelling, and long-term brand equity, reshaping how automakers allocate sponsorship budgets amid electrification and intensifying competition, reveals […]
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Australian Football League dominates APAC alcoholic beverage sponsorship value in 2025, reveals GlobalData

Australian football has become a key battleground for alcoholic beverage brands across the Asia-Pacific (APAC) region, with a high volume of small to mid-sized regional sponsorships driving strong overall deal value. The sector’s momentum is underscored by major Australian Football League (AFL) partnerships, including the largest agreement of 2025, highlighting how brands are leveraging Australia’s […]
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Jio most active technology, media, and telecom brand in sports sponsorship in APAC in 2025, reveals GlobalData

The technology, media, and telecom sector in the Asia-Pacific (APAC) region has experienced significant change recently, particularly in sports sponsorship. Some key brands within the APAC market include Jio, Migu, TCL, and J:COM. With nine deals, all with teams which compete in the Indian Premier League (IPL), specifically serving as their team sponsor, including Punjab […]
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Indiana Fever to generate 50% higher sponsorship revenue than any other WNBA team in 2025, reveals GlobalData

Indian Fever, an American professional basketball team, is set to generate $19.71 million in annual revenue for the 2025 season of the Women’s National Basketball Association (WNBA) league. The revenue from its 32-brand sponsorship portfolio includes leading high-value deals for its patch and front-of-shirt rights this season. The team is estimated to earn at least […]
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FIFA Club World Cup 2025 struggles with attendance despite $174.5 million sponsorship portfolio, reveals GlobalData

The expanded FIFA Club World Cup (CWC) 2025 delivered a $1 billion global broadcast deal and secured $174.5 million in sponsorships. Yet, the tournament struggled to fill stadiums, with 27 of 64 matches played before less than half-capacity crowds. High ticket prices and limited new sponsor interest pointed to FIFA’s challenge in converting commercial ambition […]
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Motor racing occupies significant portion of automotive brands’ sports sponsorship spend in Americas in 2025, reveals GlobalData

The automotive sector remains a vital element of the sports sponsorship market, with brands in this industry capitalizing on partnerships to enhance brand visibility and engage consumers. For automotive brands, motor racing, in particular, offers a platform for technical collaborations and a chance to exhibit the latest technologies. In the Americas, motor racing accounted for […]
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